What is Backlink and How does it Work?

News Lekhak March 05, 2023 0

A backlink, also known as an inbound link or incoming link, is a link from one website to another. Backlinks are important for search engine optimization (SEO) because they indicate to search engines that other websites consider your content to be valuable and relevant. Search engines use backlinks to evaluate the popularity and authority of a website. The more high-quality backlinks a website has, the more likely it is to rank higher in search engine results pages (SERPs).

There are two types of backlinks: do-follow and no-follow. Do-follow backlinks pass on "link juice," which is a term that describes the authority and relevance of a website. No-follow backlinks, on the other hand, do not pass on link juice but can still be beneficial for referral traffic and building brand awareness. It's important to focus on building high-quality backlinks from relevant, authoritative websites rather than just acquiring a large number of backlinks. Quality over quantity is key when it comes to building backlinks for SEO purposes.

What is Backlink in SEO?

A backlink, in the context of SEO, refers to a link from one website to another. Backlinks are important for search engine optimization because they indicate to search engines that other websites consider your content to be valuable and relevant. When search engines see that a website has many high-quality backlinks from other authoritative websites, they consider it to be a reputable source of information and rank it higher in search engine results pages (SERPs).

Backlinks are like votes of confidence for your website. The more high-quality backlinks your website has, the more likely it is to rank higher in search engine results for relevant keywords. However, it's important to note that not all backlinks are created equal. Backlinks from authoritative and relevant websites carry more weight than those from low-quality websites. It's also important to ensure that the anchor text of the backlink is relevant to the content on your website. Building high-quality backlinks is an important aspect of any SEO strategy.

Terms of Backlink?

Here are some common terms associated with backlinks:

• Link juice: This refers to the value and authority that a backlink passes on to the website it is linking to. The more high-quality backlinks a website has, the more link juice it will receive. 
• Anchor text: This is the visible text that appears as the hyperlink on a webpage. It's important to ensure that the anchor text is relevant to the content on the page it's linking to for better SEO results. 
• No-follow link: This is a type of backlink that does not pass on link juice to the website it's linking to. It's commonly used for paid links, sponsored content, or to indicate that the website does not endorse the linked content. 
• Do-follow link: This is a type of backlink that passes on link juice to the website it's linking to. It's an indicator to search engines that the website is reputable and authoritative. 
• Domain authority: This is a score given to a website by search engines that measures its overall quality and authority. Websites with higher domain authority are considered to be more trustworthy and valuable for backlinks. 
• Referring domain: This is a domain that is linking to another website through a backlink. The more referring domains a website has, the more likely it is to rank higher in search engine results.

Types of Backlinks?

There are Two types of backlinks, including:

DoFollow Backlink:
A DoFollow backlink is a type of backlink that allows search engine crawlers to follow the link and pass on link equity (also known as link juice) to the website it is linking to. This type of backlink helps to increase the website's PageRank and improve its search engine rankings.

When a website owner creates a hyperlink to another website, search engines consider it as a vote of confidence in the linked website's authority and relevance. A DoFollow backlink sends a signal to search engines that the website being linked to is trustworthy and valuable, and hence, deserves a higher ranking in search results.

It's important to note that not all links are DoFollow links. Some links, such as those in comments or on social media, may have a NoFollow attribute added to them, which instructs search engines not to pass on any link juice to the linked website. However, DoFollow links are considered more valuable for SEO purposes.

DoFollow Backlink examples:
Here are some examples of DoFollow backlinks:

• A blogger writes a guest post for another website and includes a link back to their own website in the post. If the website owner allows DoFollow links, the link will pass on link juice to the blogger's website. 
• A business owner lists their website on an online directory that allows DoFollow links. The link from the directory will pass on link juice to the business's website, potentially improving its search engine rankings. 
• A news website includes a link to a source in one of their articles. If the link is a DoFollow link, the source's website will receive link juice from the news website. 
• An influencer shares a link to a product on their social media account. If the link is a DoFollow link, the product's website will receive link juice from the influencer's social media account. 
• A university includes a link to a research paper on their website. If the link is a DoFollow link, the research paper's website will receive link juice from the university's website.

NoFollow Backlink:
A NoFollow backlink is a type of backlink that has a rel=”nofollow” attribute added to it, which tells search engine crawlers not to follow the link and not to pass on any link equity to the website it is linking to. This type of backlink does not contribute to the linked website's PageRank or search engine rankings.

NoFollow backlinks are commonly used in situations where the website owner does not want to endorse or vouch for the linked website's content. For example, NoFollow backlinks are often used in comments sections, where the website owner cannot control the content being linked to.

While NoFollow backlinks do not directly contribute to a website's search engine rankings, they can still provide valuable referral traffic and exposure to a website. Additionally, having a mix of DoFollow and NoFollow backlinks is considered natural and can help improve a website's overall link profile.

NoFollow Backlink Examples:
Here are some examples of NoFollow backlinks:

• A blogger writes an article on their website and includes a link to a source that they do not fully endorse. They may choose to add the NoFollow attribute to the link to avoid giving the impression that they fully endorse the source. 
• A business owner submits their website to an online directory that includes a NoFollow attribute on all of its links. The link from the directory will not pass on any link juice to the business's website, but may still provide valuable referral traffic. 
• An influencer shares a sponsored post on their social media account and includes a NoFollow link to the sponsor's website. This helps to comply with advertising regulations and ensures that the post is not seen as an endorsement. 
• A news website includes a link to a source in one of their articles, but adds the NoFollow attribute to avoid giving the impression that they endorse the source. 
• A website owner allows users to leave comments on their website and includes NoFollow links on all of the comment links to avoid spam and low-quality links.

How to make backlink for your blog?

Here are some strategies for building backlinks for your blog:

• Create high-quality content: Creating high-quality and original content that provides value to readers is one of the most effective ways to attract backlinks naturally.

• Guest posting: Writing guest posts for other websites in your niche and including a link back to your blog in the author bio or within the content can help you build backlinks.

• Broken link building: This involves finding broken links on other websites and offering to replace them with a link to your content.

• Skyscraper technique: This involves finding existing popular content in your niche and creating better and more comprehensive content. You can then reach out to websites that have linked to the original content and ask them to link to your improved version instead.

• Link roundups: Find websites that publish weekly or monthly link roundups and suggest your content for inclusion.

• Social media: Sharing your content on social media platforms can help attract backlinks from users who find your content valuable.

Remember that building high-quality backlinks takes time and effort. Focus on creating high-quality content and building relationships with other websites in your niche, and the backlinks will come naturally over time.

Conclusion:
Backlinks are an essential aspect of search engine optimization (SEO) as they play a crucial role in determining a website's search engine rankings. A backlink is essentially a link from one website to another, and search engines use them to measure the authority and relevance of a website. The more high-quality backlinks a website has, the more likely it is to rank well in search engine results pages.

There are different types of backlinks, including DoFollow and NoFollow links, and it's important to have a mix of both to create a natural link profile. While DoFollow links pass on link juice and contribute to a website's search engine rankings, NoFollow links can still provide valuable referral traffic and exposure.

Building high-quality backlinks takes time and effort, and it's important to focus on creating high-quality content and building relationships with other websites in your niche. By following effective backlink building strategies and consistently creating valuable content, website owners can improve their search engine rankings and drive more traffic to their website.